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Optimize Your OpenCart Store With Friendly SEO URLs and Meta Information

Date: April 3rd, 2014

The more visits your store gets, the more orders you will have. The interested shoppers find your store usually browsing the Internet. Your position is search results can be considerably improved by making it easier for search engines to get your store data though OpenCart meta information and SEO URLs.



Optimize Each Page of Your OpenCart Store

To get better ranking on search engines, for each product indicate meta data - meta description and OpenCart meta keywords. Remember, most of search engines accept and show in search results approximately 150-160 characters for Meta Descriptions, so try not to exceed this number. As for keywords, before adding them you need to do research carefully, trying to see what shoppers are looking for. More is not always the best, thus do not add more than 8 keywords.

Most likely, you will need to make each entity in your catalog optimized, so you can do it for each separate product.

Store Manager for OpenCart simplifies the task. You can move between products and in the tabs of lower grid right away input necessary details. There is no need to open and close edit form for each item.


In case you would like to massively assign meta data to lots of products in bulk, you can add description and keywords to the file, also include column with product identifier and apply changes via OpenCart import:

http://www.opencartmanager.com/useful-articles/opencart-product-management/opencart-product-import/

Moreover, in case your store and products is available in various languages, you can indicate OpenCart meta details in different languages.



Optimize URL’s Structure

Some random numbers and letters in links to your products will hardly bring you to the highest Google or other search engines ranking. You need to make sure that your OpenCart products have shorter, understandable and SEO-friendly URLs.

By default link looks like -

http://YourStore.com/index.php?route=product/product&product_id=number

Leaving it unchanged can literally destroy your hopes for proper ranking.

To change them you need to follow these steps:

  1. Log in to your OpenCart 1.5.x administration panel and open System > Settings > Edit > tab Server. Scroll to see field SEO URL’s. Check radio to “Yes” and save your settings.
  2. Open the root of your OpenCart installation and there find .htaccess file. In correctly formatted file there should be the following lines -

  3. RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule ^(.*)?*$ index.php?_route_=$1 [L,QSA]

    In case your installation is not in store root folder, do not forget to indicate it.

    e.g. RewriteBase /shop_name/


  4. Pay attention: in case you have .htaccess.txt file, rename it to ".htaccess".
  5. Finally, now you can input how URLs should be rewritten in the tab “SEO keyword” for each product.

Point 4 (manual entering) can be substituted by more automated and bulk way to perform the task. Again, you can make your URLs friendly adding unique combination of words without spaces and make your product link meaningful. Usually product name is used (instead of spaces use dashes).

Remember example of link we provided above? You can make it like this -

http://YourStore.com/product-name


Now be patient and wait for search engines’ crawlers to visit your store again and read the updated content. Get to the top of search results with minimum efforts!


By Maria Kvasnytska